Message From CEO

Tan Tran

Dear Clients, Partners and Associates.

More than a decade ago, my partner and I saw how businesses struggled to ‘stay open’. We started New Way & Associates with the simple mission of wanting to help such businesses restructure their operations in order to seek alternative financing for continuity of business, growth and development.

Following our initial success in helping to turn around several such businesses; one of which was and remains to this day, the largest private healthcare group in Vietnam; we decided to focus on the healthcare and education sectors from then on.

Over the next 10 years, we have helped close 17 healthcare-related M&A deals worth more than US$ 300 million in transaction value. The Hoan My Medical Corporation with its network of close to 15 hospitals, for example, has benefited from our advisory services as it remains the largest private healthcare service provider in Vietnam. Through hard work, unwavering trust and support from you, we have not only built a strong foundation for success in our field, we have also continued to lead the Vietnam market as a boutique M&A advisory firm with the largest number of successful healthcare deals and an estimated US$ 700 million pipeline of projects for potential investors out there. We are indeed grateful to all of clients, partners and associates who have become our friends over the years, without whom we would not have come this far.

We look forward to sharing our clients’ and partners’ successes through our advisory services in the new decade with our extensive knowledge and experience in and of the Vietnam market built over the last 10 years and with a team of multi-disciplinary professionals.

In closing, we wish you good health, peace, and many achievements in the new year and the new decade ahead.

Warmest regards,

Tan Tran

Corporate Philosophy

We believe that it is not if one should do deals but how to do them to create sustainable value; that M&A is an integral part of a global growth strategy; and that by partnering with our clients to seek growth opportunities, we inherently build value from these activities.

Our Leadership Team

New Way & Associates’ professionals come from different cultures and backgrounds, who have experienced living and working in the U.S. and many parts of Asia. The cultural diversity allows us to understand and respond to both the Western and Eastern ways of doing business.

Tan Tran


Tan Tran has more than 30 years of entrepreneurship and management consulting experience, especially in Operations, Strategic Planning, Enterprise Restructuring, Strategy and Deployment of Enterprise Information and Communication Technologies. Tan has been based in Vietnam for the last 15 years, where he co-founded New Way & Associates in 2008 and has led over US$ 300 million worth of healthcare investments across Vietnam.

Allen Yu

General Partner

Allen Yu is an accomplished executive, entrepreneur, business consultant and leading M&A advisor in Vietnam, with a proven ability to develop and implement commercial strategies that support business and financial objectives. He holds good relationships with regulators as well as key medical and operational talents across the country.

Nghi Duong

Business Development Manager

With more than 15 years as an investment professional whose expertise include M&A deal valuation and structuring, Nghi has worked in many Southeast Asian countries including Vietnam, Indonesia and Cambodia in the fields of healthcare, real estate, agro-forestry and F&B. His signature achievements include successfully restructuring and closing a US$15 million M&A deal, fundraising US$120 million in convertible debt and private equity instruments in Vietnam and Cambodia.

Chuong Nguyen

Investment Manager

An accomplished and results-oriented professional, Chuong has over 10 years of experience in private equity, investment management, and a proven track record of successful M&A transactions in Vietnam. Prior to his joining New Way & Associates, he worked with Vietnam’s largest private hospital network in their hospital expansion program; growing the network from 7 to 14 hospitals across the country; from project conceptualization to post-transaction merger. Chuong has also built up a strong technical background during his previous experience with KPMG since 2008.